Dec 21, 20231 min read

Creative Matters with Sierra Roberts

Sierra Roberts is an artist from Wānaka. She creates bold, statement portraits exploring perceptions of beauty and the female experience.

Her travels through Australia, Asia, South, Central and Northern America have strongly influenced her art, inspiring her to share and celebrate the beauty she has experienced, challenging her work beyond traditional portraiture.

We talk about Sierra's experience studying fine arts in Utah and at Whitecliffe in Auckland, how she eventually decided to leave before completing her full degree and why she didn't pick up a paintbrush for the next 4 years. We discuss a pivotal moment in Mexico that triggered her creativity and passion for art, how she found her artistic groove again in 2018 and how she went on to become a full time painter in 2019. Sierra shares her approach to marketing and social media and how 75% of her 2023 sales were through Instagram.

She shares the ideas behind her Frida, Taonga and Coming Home collections, why some of her portraits have their mouths cut off or are painted from the back without seeing the face, how many of her paintings are based around herself in some way and the ways she expresses a sense of belonging and place through her paintings.